Digital marketing 101: Email Marketing

Email is not dead! Even as other channels such as social media grow in importance, email marketing is still one of the best ways to directly reach your audience and keep them in the loop with what you’re up to.

 On May 29th almost thirty arts presenters from across Canada tuned in for a last part of our four-part webinar series on Digital Marketing for Arts Presenters, Connecting in the inbox with email marketing. Led by Tierney Smith of TechSoup Canada, participants learned about most effective ways of using email marketing so that their emails get opened and read.  Participants also got a glimpse into Canada’s anti-spam legislation, effective July 1,  2014.

Tips from Tierney

Anatomy of a Killer Email:

  1. Targeted recipient
  2. Recognizable Sender (better if it’s from an actual person)
  3. Clear and compelling subject line (under 50 characters)
  4. Branded email
  5. Valuable content
  6. Clear call-to-action
  7. Company info & unsubscribe links/email preference

If you missed this webinar you can listen the recorded version and/or download the presentation:

Looking for more Canada’s anti-spam legislation (CASL) resources? Here’s Maanit Zemel Esq.’s presentation on SlideShare.

About Tierney Smith & TechSoup Canada:

Tierney is the Program Manager at TechSoup Canada. Over the last few years in the nonprofit sector she has not only managed her own organization’s online presence, but also created and curated resources and training for other nonprofits to be successful online. Her goal is to build technology capacity in the nonprofit sector and she frequently blogs and speaks at nonprofit webinars and conferences. In her free time, Tierney loves to play ultimate Frisbee, read and eat chocolate.

TechSoup Canada is a program of the Centre for Social Innovation dedicated to empowering charities, nonprofits and libraries with the effective use of technology. We connect nonprofits to donated and discounted software and hardware, and provide online and offline technology learning resources.

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