By Inga Petri, CMRP, President, Strategic Moves
I was invited to present a webinar on the Dos and Don’ts of Research in the Arts this week by Ontario Presents and Atlantic Presenters Association. The full webinar recording and a few downloadable files are available here.
The audience for this session were people working in arts presenting organizations. They are not researchers typically, but use or commission research and may well put together the occasional survey. The focus of the webinar was understanding what value research brings, reviewing a comprehensive research design, exploring briefly major types of research (secondary, qual, quant and data analysis), a few high level observations on sample design and questionnaire design and, finally, legal frameworks that apply to marketing research.
Obviously, each of these topics merits much more time and depth . In fact, this webinar came out of a 1.5 day arts research seminar I conducted for Atlantic Presenters in St. John’s last June. All to say with this webinar I aimed to raise awareness of what we think about when undertaking and designing research and keep it real in terms of practical applications. The hands-on workshop is a whole different level of learning and practicing research and analysis skills.
For more fun posts re: performing arts read Inga’s blog.
Inga’s work thrives on the crossroads of research, strategy and marketing/audience development. With more than 20 years’ experience in diverse sectors – from the performing arts, museums and arts services organization to international trade promotion organizations, national membership associations and technology companies – clients benefit from an uncommon breadth of experience and expertise.
With a strong background in advertising and brand management, Inga has most recently focused on consulting in the arts and culture sector, where her work serves to widen appreciation and participation of the Canadian public in the arts.
As the lead investigator for The Value of Presenting: A Study of Performing Arts Presentation in Canada (commissioned by CAPACOA on behalf of the presenting field) she conducted extensive research into the value, benefits and impact of performing arts presentation in communities across Canada. Since 2011, she has led over 35 workshops and presentations with more than 1,500 performing arts sector participants.