Your audience is online - you should be too

You’re busy, and your time is precious - so is it really worth it to maintain a website or tweet on a regular basis? And how do you know where to get started, or where to focus your energy?

On March 20th we were thrilled to host our first two sessions as part of the webinar series for arts presenters to address questions regarding digital marketing and to discuss some the different ways (channels) to connect with people online, such as website, social media, email, and online ads. 

Forty eight arts presenters, including CCI members and our colleagues from across Canada, joined to participate in Part 1: Digital marketing 101: What’s it all about? 

Led by Tierney Smith of TechSoup Canada, webinar covered a number of relevant topics including multi-channel marketing, online advertising, content creation and common marketing metrics. Participants learned about effective use of online channels to build stronger relationships with their audiences and reach more people. 

If you missed this webinar you can listen the recorded version and/or download the presentation:

Register for the rest of the series!

All the webinars are aimed at a beginner level to create a friendly, non-intimidating learning environment.

There is no cost to participate. All you need is a phone line, computer and a high speed internet connection. 

Each part is offered twice, at 1 pm and 8 pm, please choose only one session for each part. 

Part 2: Digital marketing 101: What you need to know about websites

Whether it’s fancy and dynamic or nice and simple, your website is the core of all your online activities. Your website provides legitimacy, shares important information with your audience, and links all of the aspects of your online presence together. In this webinar, we’ll discuss:

  • What are the most important things you should be including on your website
  • Why content management systems (CMS) are the best way to keep your website easy to maintain, and some free/low cost options
  • How to draw traffic to your site - and find out whether anyone is using it

Register: Part 2 - Session 1: Tuesday April 22, 1:00pm - 2:00pm

Register: Part 2 - Session 2: Tuesday April 22, 8:00pm - 9:00pm

Part 3: Digital marketing 101: Being social with social media

Social media is a great way to promote your performances, but it’s also so much more. It provides a way to reach new audiences, engage your community around the performing arts, and build your network. In this webinar we’ll cover topics such as:

  • What social media channels are out there, which ones should you be using - and how to fit it all into your schedule
  • How to make friends and build community online
  • Tips for creating and curating great content to keep your community engaged

Register: Part 3 - Session 1: Thursday May 15, 1:00pm - 2:00pm

Register: Part 3 - Session 2: Thursday May 15, 8:00pm - 9:00pm

Part 4-Digital marketing 101: Connecting in the inbox with email marketing

Even as other channels such as social media grow in importance, email marketing (sending emails to large groups of people, typically a subscriber list) is still one of the best ways to directly reach your audience and keep them in the loop with what you’re up to. In this webinar we’ll discuss:

  • How to write emails that get opened and read
  • Tools & tips for sending and measuring your emails
  • What you need to know about Canada’s anti-spam legislation

Register: Part 4 - Session 1: Thursday May 29, 1:00pm - 2:00pm

Register: Part 4 - Session 2: Thursday May 29, 8:00pm - 9:00pm

About Tierney Smith & TechSoup Canada:

Tierney is the Program Manager at TechSoup Canada. Over the last few years in the nonprofit sector she has not only managed her own organization’s online presence, but also created and curated resources and training for other nonprofits to be successful online. Her goal is to build technology capacity in the nonprofit sector and she frequently blogs and speaks at nonprofit webinars and conferences. In her free time, Tierney loves to play ultimate Frisbee, read and eat chocolate.

TechSoup Canada is a program of the Centre for Social Innovation dedicated to empowering charities, nonprofits and libraries with the effective use of technology. We connect nonprofits to donated and discounted software and hardware, and provide online and offline technology learning resources.

Learn more at