Reporting to the Managing Director of English Theatre, this role will be responsible for the delivery of community-focused engagement strategies, activities and programs that create meaningful relationships with new audiences, and ultimately increase awareness, drive attendance and contribute to a growth in ticket sales for NAC’s English Theatre.
To be successful, this role will liaise with both internal and external stakeholders, notably community connectors, consultants, organizations and partners, to support the audience development goals of English Theatre. Furthermore, the role will work on compelling activations that entice new audiences and forge relationships with affinity groups in ways that draw audiences to English Theatre’s programming and ancillary events.
You’ll thrive here because;
- You love the challenge of building audiences
- You love theatre, as a space, as an energy and as a way of life
- You love building bespoke…in efficient ways
- You’re a gamechanger, able to solve puzzles with grit and a smile;
- You’re a champion for communities…be they small, large or underrepresented
- You’re a leader, a thinker and a doer
Responsibilities include but are not limited to:
- Participate in the development and execution of strategies to engage with identified communities, with the goals of welcoming them at NAC English Theatre performances, and creating long-term, authentic relationships through repeat engagement opportunities;
- Identifying and collaborating with community connectors, consultants and partner organizations towards shared goals for community engagement through theatre;
- Participate in the ideation, planning and execution of in-person community engagement events and activities in connection with English Theatre performances, including but not limited to pre- and post-show discussions and events, affinity group events etc;
- Drive sales by creating opportunities to reach new audiences, and foster ongoing opportunities to engage with them through our work;
- Creating databases of community contacts, organizations, and other key stakeholders from the communities we will be engaging with;
- Communicating directly with community contacts through email and phone/video calls;
- Drive the success of key events and festivals across the city to meet and engage with the local communities we’re endeavouring to reach;
- Working in collaboration with the NAC’s Audience Engagement team to align with their strategies, partnering where possible and leveraging collective resources to accelerate English Theatre’s engagement program;
- Collaborating with Marketing, Communications and Audience Engagement to evaluate and track metrics for success (including retention levels and database growth);
- Collaborating on the marketing and communications for English Theatre engagement programming, including on digital and social media strategies;
- Supporting the Learning & Engagement Coordinator, English Theatre, with additional programming as required;
- Representing the English Theatre team at internal and external community engagement-related meetings and events;
- Presenting at English Theatre department staff meetings and other NAC meetings, as required.
- Ensuring that the terms of any contracts and corresponding contracts/arrangements with any artists, partners or presenting entities associated with community engagement programming are met;
- Assisting the Managing Director, English Theatre and the Learning & Engagement Coordinator in developing and managing the Community Engagement budget;
- Providing financial projections to Managing Director, English Theatre at pre-established intervals.
- A passion and demonstrated history of introducing theatre to new audiences;
- Post-secondary education or a minimum of five years of related professional experience in theatre, arts administration, community outreach and engagement, or other relevant experience that speaks to community engagement through the arts;
- Experience producing community engagement programming in arts and culture contexts;
- Familiarity with, and a commitment to, equity, diversity, inclusion and accessibility within the performing arts and community engagement;
- Exceptional written, oral and interpersonal skills, and an understanding of building authentic relationships with various communities;
- Familiarity with a diversity of communities across Ottawa and the National Capital Region;
- Ability to evaluate and manage multiple priorities, and adapt quickly to a fast-paced, complex work environment;
- Strong project management, planning and problem-solving skills;
- Creative and analytical thinking;
- Demonstrate initiative and sound judgment;
- Computing skills including Microsoft 365, Teams and Adobe CS;
- Ability to work occasional evening and weekend hours to support the needs of the department;
- Bilingualism is a strong asset.
Full-Time, Term
Who Can Apply
Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.
As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.
While we appreciate all applications, only those selected for an interview will be contacted by us.
Important Notice
The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.
The successful candidate will be required to provide the original or a true certified copy of their education credentials as appropriate, along with proof of a valid Criminal Background Check as a condition of employment.
To apply click on the link below: