artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships. These components are thoughtfully created to build sustainable partnerships between arts and businesses and to spark sponsorship opportunities. As an added incentive, artsVest participants can apply for matching grants - for every one dollar raised in sponsorship, Business for the Arts will match it with another dollar - doubling their sponsorship opportunity.
Once a community application is successful, Business for the Arts will bring 10 months of sponsorship training and a defined amount of matching incentive funds to the community. The matching funds range from $15,000 to $50,000 for successful communities. The training begins with a half-day sponsorship workshop in the community, lead by our expert coach. Arts organizations in the community will learn about best practices in sponsorship and how to apply for the remainder of the program. Once an organization is successful in their application, they will begin intensive training, via:
• Free live sponsorship training workshop
• Individualized mentorship sessions with Canada’s top sponsorship experts
• Peer-to-Peer training workshops
• Webinars, marketing and branding tutorials
• Access to our 6-module e-Learning sponsorship course
• A resource bank of sponsorship tools and templates
In addition to training, they will also have a pre-approved matching fund amount. The matching funds are distributed directly to the local arts and heritage organizations participating in the program and are used as incentives for local businesses to sponsor the arts, knowing that their contribution will be doubled. Arts and heritage organizations are each eligible for matching funds up to $5,000. All of these program components ensure that lasting networks and partnerships are formed across the public, private and arts sectors.
Click here to apply!
artsVest™ Ontario is a sponsorship training and matching incentive program of Business for the Arts and is delivered with funding support from the Government of Canada, the Ontario Ministry of Tourism, Culture and Sport and the Ontario Trillium Foundation.