Part 2- Digital marketing 101: What you need to know about websites
Whether it’s fancy and dynamic or nice and simple, your website is the core of all your online activities. Your website provides legitimacy, shares important information with your audience, and links all of the aspects of your online presence together. The webinar covered a number of relevant topics related to websites. Participants learned about the most important things that should be included on the website, effective use of content management systems to keep website easy to maintain, and how to draw people to the site and analyze its traffic.