Part 1: Digital marketing 101: What’s it all about?
You’re busy, and your time is precious - so is it really worth it to maintain a website or tweet on a regular basis? And how do you know where to get started, or where to focus your energy? What are some of the different ways (channels) to connect with people online, including: your website, social media, email, and online ads.
- How you can use these channels to build stronger relationships with your audience and reach more people
- How this all relates to the traditional (offline) approaches to marketing that you’re already using - word of mouth, newspaper, etc.