November 27, 2014
With support from the Department of Canadian Heritage, Ontario Presents and the Atlantic Presenters Association have joined forces to present a “Webinar Series for Arts Presenters.”
The first webinar took place November 12th. Titled “Making better decisions: The Do’s and Don’ts of Research in the Arts,” with Inga Petri,
Participants were guided through a typical arts research project in order to better understand: 1) The building blocks of an effective and efficient research process 2) When and how to use surveys, focus groups, customer data analysis and secondary research sources to aid better decision-making 3) Specifying and recruiting research participants 4) Learn to avoid common pitfalls in questionnaire design, from using effective rating scales to collecting useful demographic information 5) Privacy (PIPEDA, CASL) and ethical considerations in marketing research with Canadians.
Multiple representatives from the following organizations were in attendance:
- Acadia Performing Arts Series
- BUFS
- CAPACOA
- Carousel Players
- City of St. Catharines
- Columbia Basin Rural Development Institute
- Crimson Coast Dance Society
- Debut Atlantic
- Deep Roots Music Cooperative
- Department of Canadian Heritage
- Government of PEI
- Indian River Festival
- L2 Productions
- Made in BC - Dance on Tour Society
- Media Arts Peterborough
- Minto Arts Council
- Neruda Arts
- Niagara Falls Museums
- Ontario Culture Days
- Orillia Concert Association
- Orillia Opera House
- OSAC
- Ottawa Little Theatre
- Port Hope Jazz Inc.
- Razzamataz
- Revelstoke Arts Council
- Sarnia Concert Association
- Showplace Performance Centre
- Town of Petrolia
- Tuckamore Festival
- Yukon Arts Centre
“It was really important to be reminded that marketing research must begin with identifying a marketing problem. The attention to biases was also extremely relevant.” Frederic Julien, CAPACOA
“This will inform us when designing surveys and evaluations that we put out to our membership, and as a result hopefully enable us to better meet their needs.” Rosemary MacCallum, Organization of Saskatchewan Arts Councils (OSAC)
“Excellent webinar, very helpful to any organization trying to establish reliable, believable metrics.” Al Cushing, Yukon Arts Centre
Read more about our Webinar Series for Arts Presenters.