Start looking at ‘competing’ festivals as potential partners. There are ways to collaborate that allow you to maintain your brand while capitalizing on the strengths of another festival. This session will include test cases and the potential sinkholes that you will want to avoid on your way to a more effective approach for marketing, recruiting volunteers and administration. The session will also cover:
- Identifying opportunities
- Avoiding roadblocks
- Templates for letters of agreement that are positive while outlining potential issues
- Finding ways to increase your marketing impact
Facilitator Cheryl Ewing
Cheryl Ewing has thirty years experience in senior management and facilitation, strategic planning, new program development, and innovation for provincial and national organizations. She has managed various festivals including multi-cultural, dance, buskers, choral, classical, popular and new classical music. She has guided festivals interested in finding ways to increase their effectiveness through sharing of resources. She has also worked in the for-profit, government, education and municipal sectors bringing a broad perspective to festival management. She has been integral to the design of the innovative young audience programmes – eyeGO to the Arts and River Run Centre’s Linamar for the Performing Arts. This spring she will be launching Starlight Presents: a performing arts festival for youth. As a consultant she has worked in various sectors including performing arts, social services and municipal government sectors. She is an active volunteer serving on the boards of eyeGO to the Arts, green light arts, Rotary Club of Kitchener, and JM Drama/Registry Theatre. She has received community recognition for her works from Canada 125 Medal for Community Service (1992), KW Arts Awards (1998), and 2009 Oktoberfest Women of the Year (Arts & Culture).