Why do you choose one artist over another? How do the artists you present connect with your long-term vision for your organization and the community you serve? In this webinar, Tim Yerxa will guide an interactive discussion on how effective programmers can develop and articulate longer-term strategies for artist selection. Participants will learn how successful presenting organizations connect their programming to its mission – creating relevant and measurable outcomes in which their boards, management, municipal authorizers, funders, and other stakeholders can invest. Learn to develop and execute a strategy for programming that goes beyond filling dates, checking genre boxes, and addressing perceived audience “wants”.
Tim Yerxa is the Executive Director of the Fredericton Playhouse (NB), where he is responsible for the overall operation and development of Fredericton’s premiere performance venue. He oversees an annual multidisciplinary presentation series of 40+ performances as well as an extensive education and outreach program. Under his leadership, the 709-seat venue was named Organization of the Year (2003, 2010) by the Canadian Arts Presenting Association (CAPACOA), the Fredericton Chamber of Commerce’s Business Excellence Award – Community Impact winner (2008), and Venue of the Year (2006, 2007, & 2009) by the East Coast Music Association. He was the first recipient of the New Brunswick Foundation for the Arts’ Caisses populaires acadiennes Arts and Cultural Managememt Award in 2009. Tim’s volunteering experience includes serving as chairman of Fredericton’s prestigious Harvest Jazz and Blues Festival and East Coast Music Awards and Conference. Tim is a past president of CAPACOA and APA.